Make Use Of Long Tail Keywords When Researching The Market
Market research can be divided into two elements - finding a profitable niche and uncovering long tail keywords inside of that niche. The nice thing about it is that there are many no cost tools out there to do this. A few of the best tools are made available by Google itself. Therefore the first thing to do is sign up for an account with Google. After you have done that, visit Google's search-based keyword tool at www.Google.com/sktool. Type in the terms 'buy, purchase, order, get' (without quotation marks) into the search area. The sktool will list out 800 words or terms which contain these buying key phrases together with other useful information like amount of competition, searches per month etc. All you need to do is choose the term that you feel is the best option for yourself, preferably one that provides no less than 2,500 searches per month. After that, click on the icon that looks like a magnifying glass next to the search term that you have picked out. This will take you to Google Insights for Search, another no cost tool from Google at www.Google.com/insights. It will automatically lookup the term that you have selected and produce the applicable data at Google insights. Scroll down to the lower portion of the page and you will notice other similar search terms. Take note of all the related search terms that you uncover. Now you would likely have around 10 buying keyword terms in a particular market. This basically suggests that there are folks searching for advice to fix a problem or meet a need within this niche. Next, you will need to investigate more into how big a sector this niche is and get extra key phrase ideas. Go to amazon.com, ebay.com, magazines.com and clickbank.com. Put the major keyword of the niche into the search field and find out if there are products that are listed in these websites inside of this niche. It's likely that you will find products in just about all these websites pertaining to your niche. Briefly review several of the products for ideas - both search phrase ideas and product ideas. The next step is to uncover long tail keywords. To do this, head to Google's external keyword tool at https://adwords.Google.com/select/KeywordToolExternal. Type in your 10 search phrases and it will generate a listing of associated keywords. Take note of the keyword phrases with at least 3 words in them (long tail keywords) and also that generate at least 2,500 searches each month. Now proceed to the Google search engine at www.Google.com and type in the main keyword in quote marks. As you are typing, Google will give you relevant search terms. Take note of the long tail keywords. Once you press the search button, Google will list out all the websites related to your search phrase (this is called the SERP or Search Engine Results Page). Take note of the amount of websites listed (it is shown at the top right hand corner of the page). You are targeting keywords with a maximum of 1,000,000 websites. When it is significantly larger than 1 million, then the keyword is way too competitive. Do the exact same thing with each of the search terms that you have and pick all those which have got less than 1 million competing websites. For each of the keywords you input into Google, look at the bottom of the SERP and you will see additional suggested related keywords. Click on them and you can get even more keywords. Drill down into the keywords as deeply as you are able to until you uncover long tail keywords with under 1 million competing websites. Assuming you have done your market research good enough, you will now have found a niche with serious buyers along with the long tail keywords (around 10 will work) they use in order to search in the search engine for information to do with a product to buy. The subsequent step would be Product Researching and Creation which will be covered in the next posting. 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